There are a lot of websites offering information on buying and investing in a bull market. After all the average annual return for the S&P 500 since its inception in 1928 through 2017 has been close to 10%. This website attempts to fill in the missing piece. What do you do when the stock market is declining and your stocks are falling? You have to make a decision whether to sell and get out, ride it out, or protect your investments and perhaps even make a profit. Money can be made or lost in both an advancing market and a declining market. Likewise, there are opportunities to profit in individual stocks, no matter which direction they are going, up or down.